“Far from being a formality-fail, emoji represent the biggest advancement in the human language since the written word,” said Lindsay Willott, CEO, Customer Thermometer. (Check out the infographic below for more survey results.)
#Thumbs up funny drivers
The other biggest drivers for using emoji in the business environment is that over half of Americans (55%) believe they have helped avoid conflict or misunderstandings because they help convey a “tone.” For more than a third (35%), the biggest benefit is that they find it much quicker to reply with an emoticon, especially when they are on the move. Women especially appreciate receiving an emoji in a work email, as they deem them friendlier (87.7% vs. More than one in five (22.5%) Americans reveal they regularly add emoji to their business emails. The survey found that Americans are embracing the ability to add images and feelings to their written communications at work, as well as in their personal life. The research was commissioned by Customer Thermometer to get insight into how emoji iconography is changing the state of business communications. Gen Zs (16-24-year-olds) are the biggest emoji-lovers, sending over five times more per day than Americans aged 55 and over. Men are more likely to be adding an icon, sending three more a day compared to women (35.9 a day, vs. Research reveals that these modern-day hieroglyphics are fast becoming a staple of business communications enhancing employee engagement, speeding interactions, and reducing conflict.Īccording to a new survey, Americans are sending an average of 34.71 emoji a day across social media, messaging, and emails.
Gone are the days when emoji were only to be used for light-hearted communication between instant-messaging youth. If you’re sending your boss a message about a project that’s going well, and you find yourself with an urge to include a thumbs up emoji, go for it.
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